What happens after you win the Olympics? For Vic Wild & Alena Zavarzina the answer has been a plethora of strange photoshoots

Vic Wild is to Russians, what a Russian bride is to Americans. He was the American lad who switched nationalities to Russia after he married fellow snowboarder Alena Zavarzina. He went on to win double gold in the parallel grand slalom and the parallel slalom at Sochi and Alena won bronze in the parallel giant slalom. Now they are Russia's golden couple and since the Olympics they've starred in a multitude of awesome photo opportunities. Here's what's been going on...

Chart of the day: In 2015 Ruroc will become the biggest snowboarding company in the world (measured in Facebook Likes)

Ruroc are currently the world's second largest snowboard company according to Facebook likes. A year and a month ago they had 264,819 likes, now they're up to 508,242. At that growth rate in another year and a month they will overtake Burton.

Inspired design of the week: Smoking Mittens

That's Christmas sorted then...

Fashion Snowboard Watch: Lacoste have joined the game

I found this ad in a magazine today. I was just going to post it up as an amazing example of something someone was actually paid to design. However it turns out that Lacoste are not just selling smelling water, they've also released a snowboard...

The Great Snowboard Water (bottle) Fight

Here's a strange little product war currently raging in the world of professional snowboarding...

Kickstarter snowboard product of the week: The Clickerbelt

It's a belt made from snowboard binding technology...