I've just realised it's the 10th anniversary of this...

Jeff Proctor Lives in Portland Oregon. Illustrator, Graphic Designer, Artist, Jeff wants to help you concept ideas and turn them into visual solutions, in exchange for US dollars. Jeff enjoys petting cats and eating donuts...

This is Willy Bogner Jr...

So I think this is officially a thing now...

For a few years the Swiss photographer Robert Bösch has been working on this project for Mammut and it's produced some stand-out images...