Vic Wild is to Russians, what a Russian bride is to Americans. He was the American lad who switched nationalities to Russia after he married fellow snowboarder Alena Zavarzina. He went on to win double gold in the parallel grand slalom and the parallel slalom at Sochi and Alena won bronze in the parallel giant slalom. Now they are Russia's golden couple and since the Olympics they've starred in a multitude of awesome photo opportunities. Here's what's been going on...

Tip tip: How do you find Will Smith in the snow?...

Roroc have finally responded to our question about their claim to be "the fastest selling snowboarders helmet in Europe". It turns out they're not...

Two weeks ago I asked Ruroc to share the evidence behind the claim in their Facebook Ad to be "The fastest selling snowboarders helmet in Europe". It's a basic advertising standard that if you make a claim like this you have to have some evidence to back it up. The question sat there for a while gaining quite a few likes, but there was a lack of any response from Ruroc. Today I noticed that they have finally responded - they deleted the question...

A couple of weeks ago we shared some impressive vintage car ads that two guys produced for Pontiac, that featured some awesome cars and lecherous blokes. Since then we found a site called Vintage Ad Browser and another batch of ski-inspired vintage car ads from the 20s onwards (skip to the end if you just want to get drunk). Things start of well with some seriously high-class vehicles, but by the 70s the options had seriously deteriorated...

I've been to Tignes quite a few times. It's a good resort, reasonably priced, good snow, decent nightlife, big terrain and no nonsense. I'd recommend it. That's not how the Tignes marketing department promote it though, they want to try and make it a little more sexy. They decided they had a target market of "audacious people" and wanted a campaign that would appeal to them, which needed to be "sexy, offbeat, young, dynamic and original". Here's what came out of that brainstorm. Are you Tignes?...

In a few years this will be all over your snowboard gear. Check out the video...

Back in the day when smoking was good for you, but did strangely seem to coincide with chesty coughs, the makers of Kool decided the best solution was not quitting, but adding menthol cigarettes into the mix. They introduced the brand in the 30s complete with dubious medical advice and a jaunty penguin mascot, who was given the name Willie after WWII. Kool were all over sports marketing like the Red Bull of it's day...

Julia Pickering, the well-known British snowboard mountaineer who I've never heard of, has managed to make every other snowboarders jealous by wrangle herself the ultimate sponsorship deal, an alcohol sponsor...