It's not an amateur site either and that comes at a price. It was produced by two marketing creatives and their coding friend who were commissioned by Bailey's dad. You're looking at a fair amount of money (probably about as much money as I went through in my first full season) to churn it out. That's a lot of money to throw at a little girl's hobby.
So you have a costly website. You have someone managing your website, Twitter, Facebook and YouTube channel (I'm assuming someone else is doing this and she's not some sort of social media prodigy too). Then you have the standard costs of getting involved in this not-at-all-cheap sport. In addition Bailey has been to pretty much every competition open to whippersnappers, so you can add in some impressive travel costs. And finally you can include the costs of commissioning a video production company to put together your promotional videos and that won't be cheap (although I think they keep the costs down a little in the music licencing department).
Incidentally, while I'm simultaneously writing something about the recently released SIA participation trends, you should know that the chance of any snowboarder becoming the next Shaun White is 0.000014%.
Good luck Bailey.
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