It was the intern wot did it. Honest gov.

Roroc have finally responded to our question about their claim to be "the fastest selling snowboarders helmet in Europe". It turns out they're not...

They've rolled out the tired classic blame it on the intern approach:

"Dude we're really sorry about this we had an intern in setting up ads for us, and we should have stopped this before it went out. We're trying to remove this and the ad is no longer running. We've also contacted the Advertising Standards Agency to make them aware of the situation. We're extremely sorry and hope we haven't misled anyone but we hope that the people who've ordered since the 26th of October have ordered because they like our designs and not as a direct result of the advert copy. [smiley face]" 

I don't know about you, but it was the smiley face that convinced me this apology was legit. 

Good work there concerned citizens.