Reasons why we snowboard No.4785 - Pucci ski fashion

A few weeks ago we took a look at some eye-watering vintage ski fashion. Even amongst that bewildering array of heinous gear there was one designer that really stood out. Please allow me to introduce you to the work of Pucci...


This is Emilio Pucci.

Emilio was born into an Italian noble family in 1914. During his youth he was a keen sportsman, who swam, fenced, played tennis, raced cars and he was part of the Italian ski team at the Lake Placid Olympics. During WWII he was a supporter of fascism and Mussolini, he was a torpedo pilot and captain in the Italian air force, and late in the war he spent some time being tortured by the Gestapo. Then he packed that all in an reinvented himself as a fashion designer, a career change that could only exist in Italy.

His first gig was designing the Reed College skiing team uniform and ever since his design studio has been churning out their unique take on skiwear...

That's a $1,200 ski suit right there. 

The cost of Count Sylvio Afieri's white Daisy Duke shorts and wicker hat ensemble is not recorded for posterity.  

A few years down the line and Emilio had fully developed his signature style of brightly coloured and bold-patterned vulgarity...

This poor model was later impaled on a set of skis...

That's one hell of a hat

For a while Pucci stepped away for ski fashion, but despite the demise of Emilio, Pucci were back in 2005 for a five year collaboration with Rossignol. Here's a look at what they churned out...

For anyone rocking a Rossignol snowboard this season, you need to have a long hard look in the mirror. 

Can't wait for Rossignol to have a stab at a snowboard boot 

Beyond all else though, what makes Pucci stand out from the busy crowd of horrible ski fashion, was this amazing couture face make from 1962. 

And that my friends, is fashion

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