"With an enormous Brand Arena, you can top up your wardrobe from the cutting edge design of Oakley, established favourites such as Salomon and hot newcomers like Zimtstern and E+O. Catch the visually explosive fashion show to see the crème de la crème of winter styles."

From this week's Shortlist magazine

I've been busy researching hipsters for an article that should go up on the main site this week. In the meantime here's a photo from back in 1971 via a Tumblr site called Dads Are The Original Hipsters. 

In a few years this will be all over your snowboard gear. Check out the video...

This is how every self-respecting snowboarder should role....

This press release was spunked all over the internet in June. Here are my highlights...

I was traversing the interweb the other day when I ran into the personal promotional website for a 6-year-old snowboarder called Bailey Duran. Bearing in mind that most professional snowboarders (and we're talking the level of the of Travis Rice and Terje Haakonsen here) don't have their own websites, what's a 6-year-old kid doing with one?...