Today's moment from history - The least cool thing to ever happen on the Whitelines website

"With an enormous Brand Arena, you can top up your wardrobe from the cutting edge design of Oakley, established favourites such as Salomon and hot newcomers like Zimtstern and E+O. Catch the visually explosive fashion show to see the crème de la crème of winter styles."

A classic example of dangers of letting PR people publish their own articles.