Thursday, October 17, 2013

Freezy Freakies - Snowboarding Needs This

In the 80's Swany Gloves produced a range of gloves for kids called Freezy Freakies. When the gloves got cold additional images appeared. It was basically the opposite of Global Hypercolor, but unlike Global Hypercolor it didn't just highlight your sweat patches and unlike Global Hypercolor this fad made practically no impact on the wider world. Maybe it was just in the wrong place at the wrong time...

Here are the gloves in action.

They also produced some seriously nasty ski jackets for kids

The same stuff still gets the occassional outing like these Puma boots from a few years ago:

Thing is, it's all been targeted at kids and every single design was utter gash. What would happen if someone used the same technique to do something creative and not just targeted at kids? I'd like to see how this ink could be used on a snowboard graphic.

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